Dallah Albaraka is proudly participating as a Strategic Partner in the 4th edition of the Hajj and Umrah Services Conference and Exhibition, which opened today at Jeddah Super Dome and will continue until January 16. The event is held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud – may God protect him – and organized by the Ministry of Hajj and Umrah in collaboration with the Guests of Allah Service Program. It brings together an elite group of decision-makers, specialized experts, academics, ministers of Islamic affairs and endowments, as well as ambassadors, consuls, and leading local and international companies in the Hajj sector.

The conference serves as a strategic platform uniting decision-makers and experts from around the world to discuss ways to develop the Hajj and Umrah ecosystem in line with the goals of Saudi Vision 2030.
Dallah Albaraka is showcasing the offerings of ten specialized companies operating across hospitality, transportation, catering, travel, and other logistics sectors. These companies work together to deliver comprehensive services to the Guests of Allah.
In the hospitality sector, “Abraj Maad” offers over 11,000 hotel rooms with a capacity exceeding 45,000 guests, including nine towers managed by IHG Hotels under the VOCO brand, located just 1.3 kilometers from the Grand Mosque in Makkah. In Madinah, the Al Manakha Urban Project adds a distinctive dimension to the accommodation experience, featuring 1,400 hotel units, including the Al Manakha Rotana Hotel with 512 luxurious rooms and suites overlooking the Prophet’s Mosque, complemented by retail spaces and pedestrian-friendly areas. Also featured is Dallah Taibah Hotel, a five-star property with the highest rating among Madinah hotels, located only 50 meters from the Prophet’s Mosque, offering 473 rooms, suites, and serviced apartments.
In transportation, “Dallah Pilgrims Transport Company” operates a modern fleet of approximately 1,000 buses equipped with the latest GPS and surveillance technologies, along with specialized services for persons with disabilities.

“Dallah Advanced Company” also participates, providing innovative transportation solutions through “Asia Star” buses.
In catering, “Food Services Group” plays a vital role by providing over 50,000 meals daily to pilgrims from advanced central kitchens located in Makkah and the Holy Sites. Additionally, “Dareen Travel Agency” supports the organization of Hajj and Umrah journeys, including visa, transport, and accommodation services.
“Pladis,” a global leader in the snack industry and owner of iconic brands such as Ülker, McVitie’s, and Godiva, is also participating by offering high-quality products to pilgrims. Other participating companies include “Dallah Business Solutions” (DBS), specializing in safety systems, monitoring, control, and IT technologies, and “Parkyy,” providing logistical and technical solutions for smart parking management to enhance mobility experiences.
Dallah Albaraka’s participation this year builds upon the success of its presence in last year’s third edition. It reflects the Group’s ongoing commitment to innovation and development at the Hajj and Umrah Services Conference and Exhibition, which offers valuable opportunities for local and international collaboration and continuous improvement of the pilgrim and visitor experience.